ℹī¸Why Optimai? (About Us)

The ideal Digital Transformation Journey exists for your business.

The leadership at Optimai has a long history leveraging technology for large and small businesses across a range of industries and sectors (including fixing solutions from past failed DTx initiatives).

Our mission is to help organizations turbocharge their ops, systems, and workforce with Digital Transformation (DTx) to enhance, streamline, automate, and grow with confidence.

The Key To A Resilient & Sustainable DTx Journey

A sound Digital Strategy is vital, one that holds the high-level business vision, goals, objectives, first and foremost at the heart of every implementation. The goals of the initiative should perfectly align with the business's key objectives and values.

Optimai leadership has over 100 years combined experience at the wheel driving solutions and pioneering methodologies across hundreds of departmental operations.

We have developed and refined our DTx Framework and methodologies across systems to ensure sound assessment for a smooth and high-impact DTx Journey.

We're Your Optimal DTx Partner!

Optimai delivers end-to-end DTx solutions to orgs to fit the full scope of what technology can do fit precisely to its needs.

A lean DTx plan is one that syncs-up with your org's ops, and taps into them for transformation without any bloat.

Strategic Architecture

Optimai provides a multi-faceted architecture for all fundamental parts of transformation: Business, Operational, Solution, and Technical architecture ensures max performance and stability throughout your org's journey. (Enterprise architecture available if needed.)

We have learned the most effective way to get reliable solutions that take advantage of the vast landscape of systems and platforms to quickly deploy for powerful capabilities.

If we can lower costs and avoid maintenance, we do! Because we want to keep our development pipeline clear and available for the most important solutions. Staying agile prevents bloat, bugs, debt, and many other nuisances.

Full integration & flexibility with YOUR systems

Optimai doesn't require any baggage or technology to start. We support any business strategy:

✅ A more minimalist and cost effective route using lower-cost and/or free tools when able or ✅ Have production-ready interfaces, and no-code tools with other advanced or stock features.

We believe your stack and operations are yours alone, so we don't come with any presumptions. This way we can fine-tune precisely to your needs.

DTx bootstrapped for success

Simplicity is key. A proper vision for DTx in your business can get pretty complex, and therefore a simple approach is needed to keep its evolution under control.

We believe great visions for tech should be bootstrapped in the following way:

Figure out which core architecture is needed to achieve a vision, and then we chisel out the simplest most productive aspects of that core to rapidly put it in play for feedback and iteration.

That way we streamline adaptation, collect feedback, and refine systems as we go.

This is accomplished with an iterative implementation schedule, similar to the way software engineering has continuous implementation and deployment (CI/CD) ops management methodology.

If you've ever noticed apps updating in the background on a regular basis without interruptions or bugs, it's because here are multiple environments of development in the backend that can be fully tested and controlled.

Optimize Costs: Optimai Enables On-Demand DTx!

  1. Our systems are developed in a layer behind your systems and ops, so our ops can be synchronized and integrated with your org's live ops in a safe, sandboxed environment.

  2. We take a large vision, and slice it into small initiatives that can be implemented quickly and adapted to effortlessly. Each initiative has its own measurable benefit and targeted business KPI.

This process gets repeated as the system evolves and is able to handle more complex ops.

✅ Our DTx Framework & bootstrap methodology allow us to produce smaller working products that go live and deliver returns more quickly and effectively.

✅ Optimized DTx budgeting to fit your org's situational demands for flexible services with unique scaling or implementation requirements.

Continuous Iterative Change (CIC) Management

Change management has the objective to ensure that the workforce learns and adapts to system or process changes throughout the transformation journey - it's essential to have a framework in place!

Fortunately for everyone, the best and most reliable methodology also happens to be the simplest and most agile one! (Except for more exceptional cases like large or high-tech R&D projects.)

Because we bootstrap a digital vision by segmenting it to smaller incremental parts, the same concept applies to system changes. We essentially vertically integrated the adoption process with the development cycle by introducing smaller changes to users over shorter time intervals. That way adoption and using the systems become second-nature.

In our experience, iterative change often refines users' mastery of the new system beyond the levels they had with their old system.

Since development and adoption is continuous, managing change should be too. It requires fewer resources and costs, gets results more smoothly and quickly, and it produces better performance and engagement.

DTx optimized for knock-on effects: Utilize synergy along your Journey

In DTx, multiple initiatives together synergize providing a larger collective benefit.

Even larger series of initiatives have individual goals and collective synergistic goals once integrated - this is where excess ROI comes in to play:

  • Even though we can plan and build, it is difficult to predict collective benefits ahead of time, a knock-on or emergent effect that suggest as a general rule-of-thumb: Actual ROI > Predicted ROI as digital strategies mature.

Optimai is a hybrid service provider

Hybrid Solutions means you'll never be locked into DTx - not even with Optimai! There are 4 main features:

  1. Load Balancing: We can take 100% of the DTx ops and management load, or we can share load with your internal team, external contractors, and any other structure you have.

  2. Load Reduction & Severing: We include offboarding/offloading solutions to help you achieve the optimal service balance; even complete disconnection (in the case your org sets up its own team).

  3. Financial Flexibility: Our DTx journey partners can receive additional benefits with more flexible financing and billing.

  4. Interim Executive Services: We offer interim executive leadership solutions to build an in-house digital team.

Sample Case: How Optimai Optimizes Value vs. alternatives

ℹī¸ Expand To Read Case Example: How Optimai DTx Framework OPTIMIZES value

DTx Case Example: Maximize Your Transformation Impact & Value

In the world of digital transformation, success is unevenly distributed. Most transformations wind up with minimal benefits while top performers get huge gains, skewing average percentages across industry analysis.

Optimai employs strategies to ensure you fall into the top percentile, optimizing gains at every step of the way to maximize the value of your DTx investment.


Scenario Objective

Your company aims to leverage business intelligence (BI) to boost revenue growth.

Assumptions:

  • BI analytics have the potential to drive significant revenue increases.

  • Your org's sales, support, and production/service teams (3 areas) hold the key data to unlock these insights.

  • Your org's current digital systems aren't fully equipped or mature enough for a complex, larger-scale BI implementation.

The Conventional DTx Approach: The Path to Limited Returns

Traditional strategy would often focus solely on the end goal. But it often leads to:

  • Overly complex systems that are difficult to implement and use.

  • Lengthy development cycles (e.g., 2-3 months) before seeing any tangible benefits.

  • Significant onboarding hurdles (e.g., +2 months) and frequent delays.

The Optimai Difference: Optimal Value

We believe transformation should deliver continuous returns with synergy.

Our Framework & Process

1ī¸ Strategic Foundation - Instead of 1 big initiative, we implement 4 targeted strategic initiatives. Each is focused on a crucial area - sales, support, production/service - and one for the original objective, a BI system.

2ī¸ Targeted Initiatives We optimize processes, automate workflows, and build the foundation for your data insights in smaller initiatives with more focused targets. Each initiative also delivers its own unique value while taking a fraction of the time to implement, reiterate, and adapt to.

3ī¸ Each lay the groundwork for a final initiative, a more powerful version of the original objective, with significantly more returns, and overall insignificant changes in time or cost when compared with a more traditional approach.

✅ Outcome: Operational Excellence & Strategic Success

The Optimai DTx framework empowers your org to:

  • Achieve BI goals and transform core business operations.

  • Experience more rapid returns, easier adoption, and continuous improvements.

  • Achieving greater goals, while eliminating complex issues.

Ready to Achieve Transformational Results?

Discover how Optimai's DTx methodology drives tangible business growth. Contact us to discuss your specific needs and objectives.

Testimonials

The Optimai team was able to quickly understand our needs and they gave us a competitive edge. I highly recommend Optimai's digital services to our partners.

Working with them has been simple and straightforward. The automations allowed us to simplify our workforce growth plan by 8 positions, and, we are getting more done than before with the same team.

CEO | Nerv Global

Sean Weisbrot

Optimai has been great for our market expansion. They've always been able to drill right down to the point with their strategies, plans and forecasts.

Their strategies and execution surpassed our expectations, and they helped us advance our customer base. We recommend Optimai for their business transformation services.

President | Merchant Adventurers

Eddie Agolli

So, Why Optimai? Here's A Summary Checklist:

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